Romantic Consumerism is Killing Modern Relationships

Pierz Newton-John
9 min readJul 18, 2024

How the Internet changed the way we love and relate.

Image: Dalle-3, author generated

In the past twenty-five-odd years, a profound change has taken place in the way we think about and find love. The Internet has completely transformed the landscape from the one that I, a Generation-Xer, encountered when I first began dating as a young adult. Just to take one example, in the early nineties sexual exclusivity was generally assumed, even in the early stages of dating, unless one explicitly agreed otherwise. Today the default assumption between new lovers is the opposite. One does not assume exclusivity until that step is mutually agreed on. This is a significant shift in social mores that has occurred, largely unremarked, since the Internet became the primary arena for seeking romantic and sexual partners. It is a change that reflects a general move towards less committed relationships, and a dating world that is far more complex and ambiguous than it was two to three decades ago.

From 2013 to 2020, I was a facilitator at The School Of Life in Melbourne, running a range of classes largely focused on relationships: how to find them, make them work, move on from them, and live with one’s own company in the intervening periods. For much of that period I was myself on the internet dating treadmill: the default mode for single people in the West. I lurched from date to…

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Pierz Newton-John

Writer, coder, former psychotherapist, founding member of The School Of Life Melbourne. Essayist for Dumbo Feather magazine, author of Fault Lines (fiction).